Strategy: Website & Online Presence
Strategy: Website & Online Presence
Hey guys,
Our website is often the first impression potential clients have of us online. It needs to be professional, informative, easy to use, and reflect our Brand. This note covers the strategy for our website and related online content (excluding social media, which is in 30.4 - Social Media Strategy & Guidelines).
Purpose:
- To define the goals and target audience for our website.
- To outline key content requirements (services, profiles, articles, contact info).
- To discuss basic Search Engine Optimization (SEO) considerations.
- To plan for ongoing content creation (if any) to attract visitors.
How to Use This Note:
- Review Current Site: Assess our existing website (if any) against these points.
- Define Goals & Content: Brainstorm what our website should achieve and contain.
- Discuss Strategy: Share ideas on design, content, SEO, and maintenance in Discord.
- Document Plan: Summarize the agreed strategy here.
Planning Our Website & Online Content
Let's define our approach:
| Website/Online Element | Key Questions / Strategy Points |
|---|---|
| Website Goal(s) | What is the primary purpose? (e.g., Generate inquiries, build credibility, provide info, serve existing clients?). Who is the main audience (20.1 - Ideal Client-Profile)? |
| Core Content Pages | What pages are essential? (Homepage, About Us/Team, Practice Areas detailed, Contact Us, Blog/Articles?, FAQs?). What key info must each contain? |
| Design & User Exp. | Should it reflect our Brand personality? Easy to navigate? Mobile-friendly? Clear calls-to-action (e.g., "Contact Us")? |
| SEO Basics | What keywords would ideal clients search for? How can we incorporate these naturally into page titles and content? Importance of local SEO (Kuala Lumpur focus)? |
| Content Marketing | Should we create blog posts, articles, or guides on relevant legal topics to attract visitors and demonstrate expertise? If so, who creates it? How often? |
| Maintenance | Who is responsible for keeping the website updated (content, software)? |
➡️ Let's discuss our website and online content strategy in Discord: #[Link to Channel #30-3-website-online-presence]
(Placeholder for Final Website Strategy)
Summary of our Website & Online Presence Strategy:
- Primary Goal(s):
- Key Content Areas:
- Design/UX Approach:
- SEO Focus:
- Content Marketing Plan:
- Maintenance Responsibility:
A strong website is our digital front door – let's make it welcoming and effective.