Marketing Materials Guide
Marketing Materials Guide
Hey guys,
This note ensures all our external-facing materials present a consistent and professional image that reflects our agreed Brand. This includes everything from business cards to our website look-and-feel.
Purpose:
- To establish guidelines for the design and content of key marketing materials.
- To ensure brand consistency across all touchpoints.
- To provide a reference point when creating new materials.
How to Use This Note:
- Inventory Materials: List the key materials we use or need (cards, letterhead, website, etc.).
- Define Standards: Discuss and agree on basic design principles (logo usage, fonts, colors) and key information to include for each item.
- Document Guidelines: Summarize the standards here.
Guidelines for Key Marketing Materials
Let's define standards for consistency:
| Material Type | Key Guidelines / Information to Include | Responsibility |
|---|---|---|
| Business Cards | Logo, Name, Title, Firm Name, Contact Info (Phone, Email, Website), Professional Design. Consistent layout for all team members. | Yi Xie / Admin? |
| Letterhead/Envelopes | Logo, Firm Name, Address, Contact Info. Clean, professional layout. Consistent across physical and digital versions. | Yi Xie / Admin? |
| Website | Reflect agreed Strategy and Brand. Consistent use of logo, colors, fonts, imagery, tone of voice. | Yi Xie / Web Dev? |
| Email Signatures | Standard format for all team members (Name, Title, Firm, Contact Info, Website Link, optional Confidentiality Clause). | Yi Xie / All |
| Brochures/Flyers | (If used) Consistent branding, clear messaging, professional design, relevant content for target audience (20.1 - Ideal Client-Profile). | Yi Xie / Team |
| Social Media Profiles | (If used) Consistent profile picture/logo, banner image, firm description/bio reflecting brand. (See 30.4 - Social Media Strategy & Guidelines). | Yi Xie / Owner |
| Presentation Templates | (If used for talks/webinars) Consistent branding (logo, colors, fonts). | Yi Xie / Team |
Overall Design Principles:
- Logo Usage: Clear guidelines on placement, size, versions.
- Color Palette: Define primary and secondary brand colors.
- Typography: Specify primary and secondary fonts for consistency.
➡️ Let's finalize these material guidelines in Discord: #[Link to Channel #30-7-marketing-materials]
(Placeholder for Final Material Guidelines)
Summary of Marketing Material Guidelines:
- Business Cards: [Standards]
- Letterhead: [Standards]
- Website: [Reference Strategy Note]
- Email Signatures: [Standard Format]
- Brochures: [Standards]
- Social Media Profiles: [Standards]
- Presentations: [Standards]
- Overall Design (Logo, Colors, Fonts): [Guidelines/Links to assets]
Consistency in our materials reinforces our professionalism and brand identity.